Where responsibility sits when implementation fails.

The AI curriculum nobody in the UK is building.

We don't take a product that hasn't been proven

What teachers say they want versus what they will actually use

What happens when the evaluation comes back negative.

Does it actually do what the deck says?

An eighty percent drop — funding does not predict survival.

You can buy the best technology in the world. If teachers don't use it, it's worthless

Millions of users — of what, exactly?

Any platform that says it will save you days a week — it's not true.

You haven't told me what you're going to mitigate.

Millions of users — of what, exactly?

You cannot honestly say your tool caused that.

It is never money. It is always culture.

Building Dukes Education

Education with no labels

Running EdTech Across 8,000 Pupils and 20 Schools, Explained

EdTech's Money Trail: Who Really Wins, Who Fails, and Why

Who Really Controls EdTech Buying Decisions in Schools?

Laura McInerney: The Blunt Truth About EdTech in UK Schools

Why Schools Waste Money on EdTech Without Evidence | Kristy Evers, ImpactEd

The EdTech Implementation Gap Nobody Talks About | Patrick McGrath, Everway

Best Moments from Series One | B2Education Unpacked

You Are Not Your Worst Decision | Stella James

What School Leaders Really Buy (And Why) | Al Kingsley

Matt Tiplin on Building an EdTech Business | THE BUILDERS

Does EdTech Actually Work? The Evidence Nobody Checks | Dr Neelam Parmar

Six Minutes That Launched B2Education Unpacked

He Was Expelled From School — Now He Works in EdTech | Aatif Hassan

We Could Ride Before We Could Walk

The Sales Mirror: Why Self-Review Changes Everything

Are Sales Scripts Good or Bad? The Real Answer

How Seventh Sibling Transforms Education Sales Strategy

The Trust Gap: Why Features Alone Don't Sell EdTech

Why Active Listening Wins More Sales

Your Past Doesn't Define You | Stella James

Stella James: Keynote Speaker Highlights

Seventh Sibling Explained in 3 Minutes