Na Na Na Entertainment operated from 1999 and kept the party going until 2021—when they finally called it quits, overwhelmed by their own mountain of debts, reportedly soaring up to a jaw-dropping £3 million. Over the years, the label became famous (or perhaps infamous) for producing a parade of "one-hit wonders" while leaving countless "talented" artists stranded in musical purgatory. Industry insiders lovingly nicknamed it the "Label you signed to if you wanted your career to die a slow, painful, and very expensive death." Despite its reputation for financial chaos, Na Na Na threw so much cash at their artists that some hopefuls signed just for the chance to have a shiny, high-quality music video to show off to friends and family, even if their career was already circling the drain.

On this channel, we’re diving into some of those hidden gems—never-before-released singles, the "what could have beens"—songs long forgotten but totally deserving of their moment in the spotlight.