CHIK Enters ₹1000+ Cr Crème Hair Color Segment with Launch of CHIK Quick Crème Hair Color in North India
Television icon Shweta Tiwari named brand ambassador; CavinKare rolls out 360° campaign across print, digital & online
National, September 3, 2025: CavinKare’s flagship haircare brand CHIK has announced its foray into the rapidly growing crème hair color category with the launch of CHIK Quick Crème Hair Color, marking the brand’s first major Non-South launch across Uttar Pradesh and Rajasthan, with expansion to Madhya Pradesh in the next phase. This move taps into the booming ₹1000+ crore market in North India, which is witnessing an impressive 15% annual growth.
As part of the launch, popular television actor Shweta Tiwari has been roped in as the brand ambassador. A comprehensive 360° marketing campaign is being rolled out, spanning print, digital, and online media across the launch regions.
CHIK Quick Crème Hair Color promises to revolutionize at-home hair coloring with a 10-minute, no-mess application, combining natural ingredients like amla and bhringraj with a rich, glossy finish. Targeted at value-conscious yet quality-seeking consumers, the product offers three versatile shades — Natural Black, Natural Brown, and Burgundy — all at an accessible ₹10 price point, addressing a key market gap in affordable, effective crème hair color.
“For decades, CHIK has stood for innovation and accessibility in the haircare space. With CHIK Quick Crème, we extend this legacy into the hair color segment, offering a nourishing, quick, and affordable solution,” said Rajat Nanda, Business Head – Personal Care, CavinKare.
The product is now available through general trade and cosmetic outlets in Uttar Pradesh and Rajasthan, with planned rollouts in Madhya Pradesh and other regions soon. This strategic move reaffirms CavinKare’s commitment to making cutting-edge personal care solutions accessible to a broader consumer base, while continuing its legacy of disrupting markets through innovation and value-driven offerings.
Chennai Press News
CHIK Enters ₹1000+ Cr Crème Hair Color Segment with Launch of CHIK Quick Crème Hair Color in North India
Television icon Shweta Tiwari named brand ambassador; CavinKare rolls out 360° campaign across print, digital & online
National, September 3, 2025: CavinKare’s flagship haircare brand CHIK has announced its foray into the rapidly growing crème hair color category with the launch of CHIK Quick Crème Hair Color, marking the brand’s first major Non-South launch across Uttar Pradesh and Rajasthan, with expansion to Madhya Pradesh in the next phase. This move taps into the booming ₹1000+ crore market in North India, which is witnessing an impressive 15% annual growth.
As part of the launch, popular television actor Shweta Tiwari has been roped in as the brand ambassador. A comprehensive 360° marketing campaign is being rolled out, spanning print, digital, and online media across the launch regions.
CHIK Quick Crème Hair Color promises to revolutionize at-home hair coloring with a 10-minute, no-mess application, combining natural ingredients like amla and bhringraj with a rich, glossy finish. Targeted at value-conscious yet quality-seeking consumers, the product offers three versatile shades — Natural Black, Natural Brown, and Burgundy — all at an accessible ₹10 price point, addressing a key market gap in affordable, effective crème hair color.
“For decades, CHIK has stood for innovation and accessibility in the haircare space. With CHIK Quick Crème, we extend this legacy into the hair color segment, offering a nourishing, quick, and affordable solution,” said Rajat Nanda, Business Head – Personal Care, CavinKare.
The product is now available through general trade and cosmetic outlets in Uttar Pradesh and Rajasthan, with planned rollouts in Madhya Pradesh and other regions soon. This strategic move reaffirms CavinKare’s commitment to making cutting-edge personal care solutions accessible to a broader consumer base, while continuing its legacy of disrupting markets through innovation and value-driven offerings.
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