When I first started making content, I saw books like Seth Godin's The Dip or Purple Cow and thought:
"Do I need to come up with something like this? Some catchy, clever idea people will remember forever?"
But the more I chased big ideas, the more pointless it felt.
Because you know how you actually grow your business?
You wake up, write emails, and clearly tell potential customers exactly what you do.
That's literally it.
You don't need complicated guru tactics.
You don't need clever phrasing or jokes like the Hormozi-fan classic:
"Would you be opposed to meeting tomorrow at 6 AM at Chili's?"
But here's the twist: if you actually said something as absurd as "6 AM at Chili's," your conversion rate might go up - not because you used a guru's line, but because you made them laugh.
Humor sells.
Being memorable sells.
Being bold or polarizing - telling someone you're a Trump supporter, or making a joke that catches them off guard - works because it's authentic, aggressive, and memorable.
Gurus don't teach that.
They give you scripts, lines, and formulas that sound clever on paper but come off fake and forced in real life.
Those catchy, no-brainer offers - "We'll book you 5,000 meetings by next Monday or pay you $20,000 cash" - sound great, but six months later you're drowning in chargebacks, refunds, and angry clients.
The real answer isn't clever scripts or special tactics.
It's embarrassingly basic and flexible:
Go to a conference.
Walk up to someone and say, "Hey, I'm Michael. What do you do?"
They tell you, and inevitably ask you back.
Just clearly say what you do - no clever lines, no complicated phrasing.
If it doesn't land, that's fine.
Change it.
Adjust.
Say it differently next time.
Just keep iterating until something clicks.
You don't need a script.
Just pay attention to how people respond, and adjust accordingly.
That's the actual "formula": Talk clearly, listen closely, adjust regularly.
Repeat until people pay attention.
Everything else - guru frameworks, catchy lines, clever tricks - is noise at best, and actively harmful at worst.
The reality is painfully simple:
Wake up every day.
Clearly tell potential customers exactly how you can help them.
Pay attention.
Adjust as needed.
That's literally all you have to do.
Everything else is noise.
If you want help getting your message heard, join us now in Galadon Gold.
We help founders clearly and effectively tell potential customers exactly what they do - without any gimmicks or filler.
Alex Berman
When I first started making content, I saw books like Seth Godin's The Dip or Purple Cow and thought:
"Do I need to come up with something like this? Some catchy, clever idea people will remember forever?"
But the more I chased big ideas, the more pointless it felt.
Because you know how you actually grow your business?
You wake up, write emails, and clearly tell potential customers exactly what you do.
That's literally it.
You don't need complicated guru tactics.
You don't need clever phrasing or jokes like the Hormozi-fan classic:
"Would you be opposed to meeting tomorrow at 6 AM at Chili's?"
But here's the twist: if you actually said something as absurd as "6 AM at Chili's," your conversion rate might go up - not because you used a guru's line, but because you made them laugh.
Humor sells.
Being memorable sells.
Being bold or polarizing - telling someone you're a Trump supporter, or making a joke that catches them off guard - works because it's authentic, aggressive, and memorable.
Gurus don't teach that.
They give you scripts, lines, and formulas that sound clever on paper but come off fake and forced in real life.
Those catchy, no-brainer offers - "We'll book you 5,000 meetings by next Monday or pay you $20,000 cash" - sound great, but six months later you're drowning in chargebacks, refunds, and angry clients.
The real answer isn't clever scripts or special tactics.
It's embarrassingly basic and flexible:
Go to a conference.
Walk up to someone and say, "Hey, I'm Michael. What do you do?"
They tell you, and inevitably ask you back.
Just clearly say what you do - no clever lines, no complicated phrasing.
If it doesn't land, that's fine.
Change it.
Adjust.
Say it differently next time.
Just keep iterating until something clicks.
You don't need a script.
Just pay attention to how people respond, and adjust accordingly.
That's the actual "formula": Talk clearly, listen closely, adjust regularly.
Repeat until people pay attention.
Everything else - guru frameworks, catchy lines, clever tricks - is noise at best, and actively harmful at worst.
The reality is painfully simple:
Wake up every day.
Clearly tell potential customers exactly how you can help them.
Pay attention.
Adjust as needed.
That's literally all you have to do.
Everything else is noise.
If you want help getting your message heard, join us now in Galadon Gold.
We help founders clearly and effectively tell potential customers exactly what they do - without any gimmicks or filler.
Are you in?
Talk soon,
Alex
1 week ago | [YT] | 11