Elegant Pursuit Intro

The Billionaire and the Goat

The $900 Haircut

The Yacht Nobody Wanted

My Neighbor Just Bought a Tank

The Most Expensive “Free Advice” Ever Given

The Miracle in a Can: How Spray-On Hair Outsold Dignity

The Tale of Two Young Men-How the Wall Street Journal Made Guilt Look Classy

The Insult That Made a Marketer Out of Mac

The Gold Digger Playbook

The Guardians of the Elite

Selling the Final Frontier

You Don’t Need a Better Website — You Need a Better Game Plan

Lessons from Private Equity & Venture Clubs-Getting in the Right Rooms

Michael Jordan’s Golf Course and the Hidden Lessons for Winning Wealthy Clients

BadAss & In Demand Program Page

Exclusivity To Attract Affluent Clients

The Invisible Architects – Lessons from Family Offices

The Ari Emanuel Effect: Influence, Velocity, and the Art of Becoming Unignorable

Educated Privilege: Lessons from Private Tutors Who Serve the 1%

The Fisher Formula: How to Build Authority at Scale Without Begging for Business

The Princeton Principle: How Elite Institutions Create Demand Without Selling

The Hidden Bridge: Leveraging Your Network (Even If It’s Not Full of Millionaires)

Invisible Ink: How to Build a Personal Brand That Resonates with the Wealthy

Tailored Influence: What Custom Clothiers Know About Selling to the Elite

The Chef Behind the Curtain: What Personal Chefs Teach Us About Selling to the Wealthy

They’re Not Like You: What Makes the Wealthy Buy Differently

The Invisible Engine: Building a Marketing Funnel That Attracts Affluent Clients Automatically

The Tribe of Wealth: How to Break Into the World of the Affluent

Silent Persuasion: Let A Story Do the Selling

Sticky Stories: How to Become Unforgettable to the Affluent

The Status Manuscript: How Writing a Book Opens Doors to the Wealthy

Vaulted Status: Why Security and Privacy Are the New Luxury Assets

The Art of Affluence: What Elite Art Advisors Know About Selling to the Ultra-Wealthy

How to Speak Bougie: Understatement, Code-Switching, and Elegant Evasions

The $300 Per Hour Workout: What Elite Fitness Instructors Know About Attracting the Wealthy

Digital Dating: What Raya Teaches Us About Selling to the Select Few

The Trust Trigger: How to Build Instant Credibility with the Wealthy

The Invisible Close: How to Sell Without Sounding Like a Salesperson

The Suit That Said Everything: Selling to the Wealthy Without Saying a Word

Bougie Dress Code: Looking Effortless Takes Effort

Bougie Defined: From Bourgeoisie to Bottle Service

Velvet Escalators: What High-End Department Stores Know About Selling to the Wealthy

The $1,200 Blowout: What Elite Hair Stylists Teach Us About Selling to the Wealthy

The Curiosity Trigger: How Story Turns Skepticism Into Buy-In

The Registry Effect: How duPont Sells Dreams Without Saying a Word

The Forum Illusion: What the Rich Really Buy—and How to Sell It Without Selling

A Brief History of Bougie

Introduction The Bougie Handbook

The Virtuoso Effect: How Curated Access Creates Automatic Trust With the Wealthy

The Sotheby’s Effect: How to Sell Like a Brand the Wealthy Already Trust

Velvet Envelopes: How Direct Mail Still Wins the Wealthy

The Return of Glamour: Why Selling to the Wealthy Requires a New Playbook

The Story Play: Why Narrative Closes What Numbers Never Can

The Tony Robbins Playbook: How to Command Premium Fees, Control Access, and Become Your Own Luxur...

The Savile Row Strategy: How to Make Your Services Feel Custom-Built for the Elite

The Le Rosey Model: How to Become the Elite's Default Choice for Legacy-Level Service

The Chanel Principle: How to Become Timeless, Desired, and Slightly Out of Reach

The Patterson Playbook: How to Scale Trust, Status, and Sales with Signature Precision

The Cary Grant Standard: How to Become the Person Affluent Clients Instinctively Trust